Daily newspapers: Daily Mail readers in the United Kingdom

Consumer Insights report

Daily newspapers: Daily Mail readers in the United Kingdom

This report offers the reader a comprehensive overview of Daily Mail readers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Daily Mail readers in the United Kingdom (''brand users'') against UK readers of daily newspapers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: Daily Mail readers in the United Kingdom

  • Daily Mail is more popular among Generation Z than other daily newspapers
  • 57% of Daily Mail readers have a college degree
  • Daily Mail readers are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Instagram is more popular among Daily Mail readers than the average reader of daily newspaper

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