Daily newspapers: Corriere dello Sport readers in Italy

Selected insights on daily newspapers: Corriere dello Sport readers in Italy

• Corriere dello Sport is more popular among Generation Z than other daily newspapers
• Corriere dello Sport is more popular among male readers of daily newspapers than female readers of daily newspapers
• Corriere dello Sport has a smaller share of readers with a high income than other daily newspapers
• Corriere dello Sport readers are more likely to live in large cities than readers of daily newspapers in general
• Safety and security is more important to Corriere dello Sport readers than to other readers of daily newspapers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors