Daily newspapers: China business news readers in China

Consumer Insights report

Daily newspapers: China business news readers in China

This report offers the reader a comprehensive overview of China business news readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China business news readers in China (''brand users'') against Chinese readers of daily newspapers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: China business news readers in China

  • China business news is more popular among Generation X than other daily newspapers
  • Compared to other daily newspapers, China business news has a relatively high share of female readers
  • China business news has a larger share of readers with a high income than other daily newspapers
  • China business news readers are more likely to live in megacities than readers of daily newspapers in general
  • Safety and security is less important to China business news readers than to other readers of daily newspapers

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