Daily newspapers: China business news readers in China

Consumer Insights report

Daily newspapers: China business news readers in China

This report offers the reader a comprehensive overview of China business news readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China business news readers in China (''brand users'') against Chinese readers of daily newspapers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: China business news readers in China

  • The share of readers of daily newspapers reading China business news grew by 4 percentage points since 2021
  • China business news has a high share of readers that are part of Generation X compared to the total online population
  • China business news is more popular among female readers of daily newspapers than male readers of daily newspapers
  • 89% of China business news readers have a college degree
  • An honest and respectable life is less important to China business news readers than to other readers of daily newspapers

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