Daily newspapers: Blick readers in Switzerland

Consumer Insights report

Daily newspapers: Blick readers in Switzerland

This report offers the reader a comprehensive overview of Blick readers in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Blick readers in Switzerland (''brand users'') against Swiss readers of daily newspapers in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: Blick readers in Switzerland

  • Blick has a high share of readers that are part of Generation X compared to the total online population
  • Similar to other daily newspapers, Blick has a high share of male readers
  • Blick has a larger share of readers with a medium household income than other daily newspapers
  • Readers of daily newspapers in general and Blick readers specifically, live in similar type of communities
  • Safety and security is more important to Blick readers than to other readers of daily newspapers

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