Daily newspapers: Beijing Youth Daily readers in China

Consumer Insights report

Daily newspapers: Beijing Youth Daily readers in China

This report offers the reader a comprehensive overview of Beijing Youth Daily readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Beijing Youth Daily readers in China (''brand users'') against Chinese readers of daily newspapers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: Beijing Youth Daily readers in China

  • Beijing Youth Daily is more popular among Millennials than other daily newspapers
  • Compared to other daily newspapers, Beijing Youth Daily has a relatively high share of female readers
  • Beijing Youth Daily has a smaller share of readers with a medium household income than other daily newspapers
  • Beijing Youth Daily readers and readers of daily newspapers in general are relatively likely to live in megacities
  • Having a good time is more important to Beijing Youth Daily readers than to other readers of daily newspapers

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