Car sharing: Sixt Share users in Germany

Selected insights on car sharing: Sixt Share users in Germany

• Like other car sharing services, Sixt Share has a high share of users that are Millennials
• Sixt Share is more popular among male car sharing users than female car sharing users
• Sixt Share has a smaller share of users with a high income compared to other car sharing services
• Sixt Share users and car sharing users in general are relatively likely to live in cities with over 1 million inhabitants
• Having a good time is less important to Sixt Share users than to other car sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors