Car sharing: Green Car users in Korea

Selected insights on car sharing: Green Car users in Korea

• Like other car sharing services, Green Car has a high share of users that are Millennials
• 55% of Green Car users are male
• Green Car has a larger share of users with a low income than other car sharing services
• Green Car users are more likely to live in megacities than the average consumer
• Making their own decisions is less important to Green Car users than to other car sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors