Car sharing: Changan Travel users in China

Consumer Insights report

Car sharing: Changan Travel users in China

This report offers the reader a comprehensive overview of Changan Travel users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Changan Travel users in China (''brand users'') against Chinese car sharing users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car sharing: Changan Travel users in China

  • The share of car sharing users using Changan Travel grew by 11 percentage points since 2021
  • Changan Travel has a high share of users that are Millennials compared to the total online population
  • 56% of Changan Travel users are female
  • A relatively high share of Changan Travel users have a college degree
  • An honest and respectable life is more important to Changan Travel users than to other car sharing users

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