Car rental: Sixt customers in Germany

Selected insights on car rental: Sixt customers in Germany

• Like other car rental providers, Sixt has a high share of customers that are Millennials
• Similar to other car rental providers, Sixt has a high share of male customers
• Sixt has a larger share of customers with a high income than other car rental providers
• Sixt customers and car rental bookers in general are relatively likely to live in large cities
• Having a good time is less important to Sixt customers than to other car rental bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors