Car rental: National Car Rental customers in the United States

Consumer Insights report

Car rental: National Car Rental customers in the United States

This report offers the reader a comprehensive overview of National Car Rental customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark National Car Rental customers in the United States (''brand users'') against U.S. car rental bookers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car rental: National Car Rental customers in the United States

  • National Car Rental has a high share of customers that are Millennials compared to the total online population
  • National Car Rental is more popular among male car rental bookers than female car rental bookers
  • National Car Rental has a larger share of customers with a high income than other car rental providers
  • National Car Rental customers are more likely to live in megacities than car rental bookers in general
  • Safety and security is less important to National Car Rental customers than to other car rental bookers

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