Car rental: Hertz customers in France

Selected insights on car rental: Hertz customers in France

• Hertz has a high share of customers that are part of Generation Z compared to the total online population
• Similar to other car rental providers, Hertz has a high share of male customers
• Hertz has a larger share of customers with a high income than other car rental providers
• Hertz customers are more likely to live in large cities than car rental bookers in general
• Being successful is less important to Hertz customers than to other car rental bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors