Car rental: Hertz customers in Canada

Consumer Insights report

Car rental: Hertz customers in Canada

This report offers the reader a comprehensive overview of Hertz customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hertz customers in Canada (''brand users'') against Canadian car rental bookers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car rental: Hertz customers in Canada

  • The share of car rental bookers using Hertz declined by 7 percentage points since Q3 of 2021
  • Hertz is more popular among Millennials than other car rental providers
  • Hertz is more popular among male car rental bookers than female car rental bookers
  • A relatively high share of Hertz customers have a college degree
  • A happy relationship is less important to Hertz customers than to other car rental bookers

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