Car rental: Europcar customers in the United Kingdom

Consumer Insights report

Car rental: Europcar customers in the United Kingdom

This report offers the reader a comprehensive overview of Europcar customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Europcar customers in the United Kingdom (''brand users'') against UK car rental bookers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car rental: Europcar customers in the United Kingdom

  • The share of car rental bookers using Europcar grew by 2 percentage points since Q1 of 2021
  • Europcar is more popular among Generation Z than other car rental providers
  • Europcar is more popular among male car rental bookers than female car rental bookers
  • A relatively high share of Europcar customers have a college degree
  • Being successful is more important to Europcar customers than to other car rental bookers

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