Car rental: Enterprise Rent-A-Car customers in the United Kingdom

Consumer Insights report

Car rental: Enterprise Rent-A-Car customers in the United Kingdom

This report covers Enterprise Rent-A-Car in the car rental market of the United Kingdom. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on car rental: Enterprise Rent-A-Car customers in the United Kingdom

  • 55% of Enterprise Rent-A-Car customers are male
  • Compared to the average consumer, Enterprise Rent-A-Car customers are relatively likely to live in a nuclear family
  • Shopping is a relatively popular hobby among Enterprise Rent-A-Car customers

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