Car rental: Enterprise Rent-A-Car customers in the United Kingdom

Consumer Insights report

Car rental: Enterprise Rent-A-Car customers in the United Kingdom

This report offers the reader a comprehensive overview of Enterprise Rent-A-Car customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Enterprise Rent-A-Car customers in the United Kingdom (''brand users'') against UK car rental bookers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car rental: Enterprise Rent-A-Car customers in the United Kingdom

  • The share of car rental bookers using Enterprise Rent-A-Car declined by 10 percentage points since Q3 of 2021
  • Enterprise Rent-A-Car is more popular among Millennials than other car rental providers
  • Similar to other car rental providers, Enterprise Rent-A-Car has a high share of male customers
  • A relatively high share of Enterprise Rent-A-Car customers have a college degree
  • Safety and security is less important to Enterprise Rent-A-Car customers than to other car rental bookers

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