Car rental: Budget customers in Australia

Selected insights on car rental: Budget customers in Australia

• The age distribution of Budget customers and car rental bookers overall is fairly similar
• Budget is more popular among male car rental bookers than female car rental bookers
• Budget has a smaller share of customers with a high income than other car rental providers
• Car rental bookers in general and Budget customers specifically, live in similar type of communities
• An honest and respectable life is less important to Budget customers than to other car rental bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors