Car insurance: Youi customers in Australia

Selected insights on car insurance: Youi customers in Australia

• Youi is more popular among Generation X than other car insurance brands
• There is a fairly even split of male and female Youi customers
• Youi has a larger share of customers with a low income than other car insurance brands
• Youi customers are more likely to live in large cities than car insurance holders in general
• Social justice is less important to Youi customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used car insurances in Australia
• Gender
• Age
• Household size
• Community
• Age of consumers in Australia
• Share of consumers in Australia in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Australia live
• Communities in Australia where consumers live

• Agreement with statements in Australia
• Top 10 hobbies and interests of Youi customers in Australia
• Agreement with statements on innovation by consumers in Australia
• Most important aspects of life for consumers in Australia

• Type of device consumers in Australia use regularly to access the internet
• Social media activities in Australia by type
• Type of media, consumers in Australia have been using in the past 4 weeks
• Top 10 places where Youi customers in Australia have seen adverts in the past 4 weeks