Car insurance: USAA customers in the United States

Consumer Insights report

Car insurance: USAA customers in the United States

This report offers the reader a comprehensive overview of USAA customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark USAA customers in the United States (''brand users'') against U.S. car insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: USAA customers in the United States

  • Like other car insurance brands, USAA has a high share of customers that are Baby Boomers
  • A relatively high share of USAA customers have a college degree
  • USAA customers are more likely to live in cities and urban areas than car insurance holders in general
  • LinkedIn is more popular among USAA customers than the average car insurance holder

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