Car insurance: TD Insurance customers in Canada

Consumer Insights report

Car insurance: TD Insurance customers in Canada

This report offers the reader a comprehensive overview of TD Insurance customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TD Insurance customers in Canada (''brand users'') against Canadian car insurance holders in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: TD Insurance customers in Canada

  • TD Insurance is more popular among Millennials than other car insurance brands
  • Compared to other car insurance brands, TD Insurance has a relatively high share of male customers
  • TD Insurance has a smaller share of customers with a medium household income than other car insurance brands
  • TD Insurance customers are more likely to live in cities with over 1 million inhabitants than car insurance holders in general
  • Career advancement is more important to TD Insurance customers than to other car insurance holders

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