Car insurance: TD Insurance customers in Canada

Consumer Insights report

Car insurance: TD Insurance customers in Canada

This report offers the reader a comprehensive overview of TD Insurance customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TD Insurance customers in Canada (''brand users'') against Canadian car insurance holders in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: TD Insurance customers in Canada

  • The share of car insurance holders using TD Insurance grew by 1 percentage point since Q1 of 2021
  • TD Insurance is more popular among Millennials than other car insurance brands
  • Compared to other car insurance brands, TD Insurance has a relatively high share of male customers
  • A relatively high share of TD Insurance customers have a college degree
  • Career advancement is more important to TD Insurance customers than to other car insurance holders

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