Car insurance: State Farm customers in the United States

Consumer Insights report

Car insurance: State Farm customers in the United States

This report offers the reader a comprehensive overview of State Farm customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark State Farm customers in the United States (''brand users'') against U.S. car insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: State Farm customers in the United States

  • State Farm has a high share of customers that are part of Generation X compared to the total online population
  • The education level of State Farm customers and car insurance holders are similar
  • State Farm customers are more likely to live in rural communities than car insurance holders in general
  • 74% of State Farm consumers are active on Facebook

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