Car insurance: State Farm customers in the United States

Consumer Insights report

Car insurance: State Farm customers in the United States

This report offers the reader a comprehensive overview of State Farm customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark State Farm customers in the United States (''brand users'') against U.S. car insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: State Farm customers in the United States

  • State Farm is more popular among Generation X than other car insurance brands
  • 55% of State Farm customers are female
  • State Farm has a smaller share of customers with a high income than other car insurance brands
  • State Farm customers are more likely to live in rural communities than car insurance holders in general
  • Being successful is less important to State Farm customers than to other car insurance holders

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