Car insurance: RBC Insurance customers in Canada

Consumer Insights report

Car insurance: RBC Insurance customers in Canada

This report offers the reader a comprehensive overview of RBC Insurance customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark RBC Insurance customers in Canada (''brand users'') against Canadian car insurance holders in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: RBC Insurance customers in Canada

  • RBC Insurance is more popular among Generation Z than other car insurance brands
  • Compared to other car insurance brands, RBC Insurance has a relatively high share of male customers
  • RBC Insurance has a larger share of customers with a low income than other car insurance brands
  • RBC Insurance customers are more likely to live in large cities than car insurance holders in general
  • Success and career advancement are relatively important to RBC Insurance customers

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