Car insurance: Progressive customers in the United States

Consumer Insights report

Car insurance: Progressive customers in the United States

This report offers the reader a comprehensive overview of Progressive customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Progressive customers in the United States (''brand users'') against U.S. car insurance holders in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: Progressive customers in the United States

  • Progressive has a high share of customers that are part of Generation X compared to the total online population
  • Compared to other car insurance brands, Progressive has a relatively high share of female customers
  • Progressive has a larger share of customers with a medium household income than other car insurance brands
  • Progressive customers are more likely to live in rural areas and towns than car insurance holders in general
  • An honest and respectable life is an important aspect of life for 60% of Progressive customers

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