Car insurance: NRMA customers in Australia

Consumer Insights report

Car insurance: NRMA customers in Australia

This report offers the reader a comprehensive overview of NRMA customers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark NRMA customers in Australia (''brand users'') against Australian car insurance holders in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: NRMA customers in Australia

  • NRMA has a high share of customers that are part of Generation X compared to the total online population
  • NRMA is more popular among female car insurance holders than male car insurance holders
  • Compared to the average consumer, NRMA customers are less likely to have a low income
  • NRMA customers are more likely to live in large cities than the average consumer
  • Safety and security is more important to NRMA customers than to other car insurance holders

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