Car insurance: Hyundai Marine & Fire Insurance customers in Korea

Selected insights on car insurance: Hyundai Marine & Fire Insurance customers in Korea

• Like other car insurance brands, Hyundai Marine & Fire Insurance has a high share of customers that are part of Generation X
• Compared to other car insurance brands, Hyundai Marine & Fire Insurance has a relatively high share of female customers
• Hyundai Marine & Fire Insurance has a larger share of customers with a high income than other car insurance brands
• Hyundai Marine & Fire Insurance customers are more likely to live in megacities than car insurance holders in general
• Having a good time is less important to Hyundai Marine & Fire Insurance customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors