Car insurance: Geico customers in the United States

Consumer Insights report

Car insurance: Geico customers in the United States

This report covers Geico in the car insurance market of the United States. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on car insurance: Geico customers in the United States

  • 54% of Geico customers are female
  • 22% of Geico customers live in a single household
  • Geico customers are more likely to have traveling as a hobby than the average consumer

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