Car insurance: Churchill customers in the United Kingdom

Consumer Insights report

Car insurance: Churchill customers in the United Kingdom

This report offers the reader a comprehensive overview of Churchill customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Churchill customers in the United Kingdom (''brand users'') against UK car insurance holders in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: Churchill customers in the United Kingdom

  • Churchill has a high share of customers that are part of Generation X compared to the total online population
  • There is a fairly even split of male and female Churchill customers
  • Churchill has a larger share of customers with a low income than other car insurance brands
  • 30% of Churchill customers live in large cities
  • Safety and security is less important to Churchill customers than to other car insurance holders

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