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Car insurance: China Taiping customers in China

Consumer Insights report

Car insurance: China Taiping customers in China

This report offers the reader a comprehensive overview of China Taiping customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Taiping customers in China (''brand users'') against Chinese car insurance holders in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: China Taiping customers in China

  • The current share of car insurance holders using China Taiping is fairly similar to Q1 of 2021
  • Like other car insurance brands, China Taiping has a high share of customers that are Millennials
  • China Taiping has more male than female customers
  • The education level of China Taiping customers and car insurance holders are similar
  • A happy relationship is less important to China Taiping customers than to other car insurance holders

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