Car insurance: China Life customers in China

Consumer Insights report

Car insurance: China Life customers in China

This report offers the reader a comprehensive overview of China Life customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Life customers in China (''brand users'') against Chinese car insurance holders in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car insurance: China Life customers in China

  • China Life has a high share of customers that are Millennials compared to the total online population
  • There is a fairly even split of male and female China Life customers
  • Just like car insurance holders in general, China Life customers are relatively likely to have a high income
  • China Life customers are more likely to live in megacities than the average consumer
  • Safety and security is less important to China Life customers than to other car insurance holders

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