Car insurance: China Continent customers in China

Consumer Insights report

Car insurance: China Continent customers in China

This report offers the reader a comprehensive overview of China Continent customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Continent customers in China (''brand users'') against Chinese car insurance holders in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car insurance: China Continent customers in China

  • The current share of car insurance holders using China Continent is fairly similar to Q1 of 2021
  • China Continent is more popular among Generation X than other car insurance brands
  • Compared to other car insurance brands, China Continent has a relatively high share of female customers
  • 13% of China Continent customers have an upper secondary education with the permission to go to university
  • Having a good time is more important to China Continent customers than to other car insurance holders

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