Car insurance: Bajaj Allianz customers in India

Consumer Insights report

Car insurance: Bajaj Allianz customers in India

This report offers the reader a comprehensive overview of Bajaj Allianz customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bajaj Allianz customers in India (''brand users'') against Indian car insurance holders in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: Bajaj Allianz customers in India

  • 47% of Bajaj Allianz customers are Millennials
  • Bajaj Allianz has more male than female customers
  • Bajaj Allianz has a smaller share of customers with a high income than other car insurance brands
  • Car insurance holders in general and Bajaj Allianz customers specifically, live in similar type of communities
  • Being successful is more important to Bajaj Allianz customers than to other car insurance holders

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