Car insurance: AXA customers in Korea

Selected insights on car insurance: AXA customers in Korea

• AXA is more popular among Generation X than other car insurance brands
• Compared to other car insurance brands, AXA has a relatively high share of female customers
• AXA has a larger share of customers with a low income than other car insurance brands
• AXA customers are more likely to live in large cities than car insurance holders in general
• Tradition is more important to AXA customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors