Car insurance: AXA customers in Spain

Consumer Insights report

Car insurance: AXA customers in Spain

This report offers the reader a comprehensive overview of AXA customers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AXA customers in Spain (''brand users'') against Spanish car insurance holders in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car insurance: AXA customers in Spain

  • 43% of AXA customers are part of Generation X
  • 54% of AXA customers are male
  • AXA customers have a similar income distribution as car insurance holders in general
  • AXA customers are more likely to live in large cities than car insurance holders in general
  • Having a good time is more important to AXA customers than to other car insurance holders

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