Consumer Insights report
This report offers the reader a comprehensive overview of Aviva customers in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Aviva customers in Poland (''brand users'') against Polish car insurance holders in general (''category users''), and the overall Polish onliner, labelled as ''all respondents'' in the charts.
Topics include
Receiving quarterly updates, this report is based on data from the Consumer Insights Global survey, as of June 2023.
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