Car insurance: Allianz customers in the Netherlands

Consumer Insights report

Car insurance: Allianz customers in the Netherlands

This report offers the reader a comprehensive overview of Allianz customers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Allianz customers in the Netherlands (''brand users'') against Dutch car insurance holders in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car insurance: Allianz customers in the Netherlands

  • The current share of car insurance holders using Allianz is fairly similar to Q1 of 2021
  • Allianz is more popular among Millennials than other car insurance brands
  • There is a fairly even split of male and female Allianz customers
  • 18% of Allianz customers have a lower secondary education
  • Having a good time is more important to Allianz customers than to other car insurance holders

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