Car insurance: Allianz customers in Switzerland

Selected insights on car insurance: Allianz customers in Switzerland

• Allianz has a high share of customers that are part of Generation X compared to the total online population
• There is a fairly even split of male and female Allianz customers
• Allianz has a smaller share of customers with a medium household income than other car insurance brands
• Allianz customers are more likely to live in rural communities than the average consumer
• Making their own decisions is less important to Allianz customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors