Car insurance: Allianz customers in Australia

Consumer Insights report

Car insurance: Allianz customers in Australia

This report offers the reader a comprehensive overview of Allianz customers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Allianz customers in Australia (''brand users'') against Australian car insurance holders in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: Allianz customers in Australia

  • Allianz is more popular among Millennials than other car insurance brands
  • There is a fairly even split of male and female Allianz customers
  • Allianz has a larger share of customers with a high income than other car insurance brands
  • Allianz customers are more likely to live in cities and urban areas than car insurance holders in general
  • Safety and security is less important to Allianz customers than to other car insurance holders

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