Car insurance: Allianz customers in Australia

Selected insights on car insurance: Allianz customers in Australia

• Allianz is more popular among Millennials than other car insurance brands
• There is a fairly even split of male and female Allianz customers
• Allianz has a larger share of customers with a high income than other car insurance brands
• Allianz customers are more likely to live in cities and urban areas than car insurance holders in general
• Safety and security is less important to Allianz customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors