Car insurance: Allianz customers in Italy

Consumer Insights report

Car insurance: Allianz customers in Italy

This report offers the reader a comprehensive overview of Allianz customers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Allianz customers in Italy (''brand users'') against Italian car insurance holders in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on car insurance: Allianz customers in Italy

  • Allianz is more popular among Millennials than other car insurance brands
  • There is a fairly even split of male and female Allianz customers
  • Allianz has a larger share of customers with a low income than other car insurance brands
  • Allianz customers are more likely to live in small towns than car insurance holders in general
  • A happy relationship is an important aspect of life for 55% of Allianz customers

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