Car insurance: AAMI customers in Australia

Consumer Insights report

Car insurance: AAMI customers in Australia

This report offers the reader a comprehensive overview of AAMI customers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AAMI customers in Australia (''brand users'') against Australian car insurance holders in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car insurance: AAMI customers in Australia

  • AAMI is more popular among Generation Z than other car insurance brands
  • 54% of AAMI customers are male
  • AAMI customers have a similar income distribution as car insurance holders in general
  • Car insurance holders in general and AAMI customers specifically, live in similar type of communities
  • Social justice is less important to AAMI customers than to other car insurance holders

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