TV subscriptions: Telus customers in Canada

Selected insights on tV subscriptions: Telus customers in Canada

• Telus is more popular among Millennials than other TV subscription services
• There is a fairly even split of male and female Telus customers
• Telus has a larger share of customers with a medium household income than other TV subscription services
• Telus customers are more likely to live in cities with over 1 million inhabitants than pay TV subscribers in general
• Safety and security is less important to Telus customers than to other pay TV subscribers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors