TV subscriptions: SFR customers in France

Consumer Insights report

TV subscriptions: SFR customers in France

This report offers the reader a comprehensive overview of SFR customers in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark SFR customers in France (''brand users'') against French pay TV subscribers in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on tV subscriptions: SFR customers in France

  • 33% of SFR customers are Millennials
  • There is a fairly even split of male and female SFR customers
  • SFR customers have a similar income distribution as pay TV subscribers in general
  • 30% of SFR customers live in small towns
  • A happy relationship is less important to SFR customers than to other pay TV subscribers

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