TV subscriptions: Dish customers in the United States

Consumer Insights report

TV subscriptions: Dish customers in the United States

This report offers the reader a comprehensive overview of Dish customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dish customers in the United States (''brand users'') against U.S. pay TV subscribers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on tV subscriptions: Dish customers in the United States

  • Dish is more popular among Baby Boomers than other TV subscription services
  • There is a fairly even split of male and female Dish customers
  • Dish has a larger share of customers with a medium household income than other TV subscription services
  • Dish customers are more likely to live in rural communities than pay TV subscribers in general
  • Safety and security is more important to Dish customers than to other pay TV subscribers

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