TV subscriptions: Comcast customers in the United States

Consumer Insights report

TV subscriptions: Comcast customers in the United States

This report offers the reader a comprehensive overview of Comcast customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Comcast customers in the United States (''brand users'') against U.S. pay TV subscribers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on tV subscriptions: Comcast customers in the United States

  • 36% of Comcast customers are Millennials
  • 21% of Comcast customers have a technical or vocational education
  • Comcast customers are more likely to live in medium-sized towns than pay TV subscribers in general
  • 74% of Comcast consumers are active on Facebook

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