TV subscriptions: China Cable customers in China

Consumer Insights report

TV subscriptions: China Cable customers in China

This report offers the reader a comprehensive overview of China Cable customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Cable customers in China (''brand users'') against Chinese pay TV subscribers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on tV subscriptions: China Cable customers in China

  • China Cable is more popular among Millennials than other TV subscription services
  • There is a fairly even split of male and female China Cable customers
  • Consumers with a high income make up 37% of China Cable customers
  • China Cable customers are more likely to live in cities with over 1 million inhabitants than pay TV subscribers in general
  • Making their own decisions is less important to China Cable customers than to other pay TV subscribers

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