TV subscriptions: AT&T U-Verse customers in the United States

Consumer Insights report

TV subscriptions: AT&T U-Verse customers in the United States

This report offers the reader a comprehensive overview of AT&T U-Verse customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AT&T U-Verse customers in the United States (''brand users'') against U.S. pay TV subscribers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on tV subscriptions: AT&T U-Verse customers in the United States

  • The share of pay TV subscribers using AT&T U-Verse grew by 13 percentage points since 2021
  • AT&T U-Verse is more popular among Millennials than other TV subscription services
  • AT&T U-Verse is more popular among male pay TV subscribers than female pay TV subscribers
  • A relatively high share of AT&T U-Verse customers have a college degree
  • Success and career advancement are relatively important to AT&T U-Verse customers

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