TV subscriptions: Airtel Digital TV customers in India

Consumer Insights report

TV subscriptions: Airtel Digital TV customers in India

This report offers the reader a comprehensive overview of Airtel Digital TV customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Airtel Digital TV customers in India (''brand users'') against Indian pay TV subscribers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on tV subscriptions: Airtel Digital TV customers in India

  • The age distribution of Airtel Digital TV customers and pay TV subscribers overall is fairly similar
  • Airtel Digital TV has more male than female customers
  • Airtel Digital TV has a larger share of customers with a high income than other TV subscription services
  • 31% of Airtel Digital TV customers live in megacities
  • Similar aspects of life are important to Airtel Digital TV customers and other pay TV subscribers

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