Book stores: Weltbild shoppers in Switzerland

Selected insights on book stores: Weltbild shoppers in Switzerland

• The age distribution of Weltbild shoppers and book store shoppers overall is fairly similar
• Weltbild is more popular among female book store shoppers than male book store shoppers
• Weltbild has a larger share of shoppers with a high income than other book stores
• Weltbild shoppers are more likely to live in rural communities than book store shoppers in general
• Career advancement is less important to Weltbild shoppers than to other book store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors