Book stores: Suning shoppers in China

Consumer Insights report

Book stores: Suning shoppers in China

This report offers the reader a comprehensive overview of Suning shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Suning shoppers in China (''brand users'') against Chinese book store shoppers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on book stores: Suning shoppers in China

  • 47% of Suning shoppers are Millennials
  • There is a fairly even split of male and female Suning shoppers
  • Consumers with a high income make up 38% of Suning shoppers
  • 25% of Suning shoppers live in large cities
  • An honest and respectable life is less important to Suning shoppers than to other book store shoppers

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