Book stores: Sam's Club shoppers in the United States

Consumer Insights report

Book stores: Sam's Club shoppers in the United States

This report offers the reader a comprehensive overview of Sam's Club shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sam's Club shoppers in the United States (''brand users'') against U.S. book store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on book stores: Sam's Club shoppers in the United States

  • Sam's Club is more popular among Millennials than other book stores
  • Compared to other book stores, Sam's Club has a relatively high share of male shoppers
  • Sam's Club has a larger share of shoppers with a high income than other book stores
  • Sam's Club shoppers are more likely to live in cities and urban areas than book store shoppers in general
  • Success and career advancement are relatively important to Sam's Club shoppers

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