Book stores: Payot Libraire shoppers in Switzerland

Consumer Insights report

Book stores: Payot Libraire shoppers in Switzerland

This report offers the reader a comprehensive overview of Payot Libraire shoppers in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Payot Libraire shoppers in Switzerland (''brand users'') against Swiss book store shoppers in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on book stores: Payot Libraire shoppers in Switzerland

  • Payot Libraire is more popular among Baby Boomers than other book stores
  • 53% of Payot Libraire shoppers are female
  • Payot Libraire has a smaller share of shoppers with a high income compared to other book stores
  • Payot Libraire shoppers are more likely to live in small towns than book store shoppers in general
  • Making their own decisions is less important to Payot Libraire shoppers than to other book store shoppers

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