Book stores: Kmart shoppers in Australia

Consumer Insights report

Book stores: Kmart shoppers in Australia

This report offers the reader a comprehensive overview of Kmart shoppers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kmart shoppers in Australia (''brand users'') against Australian book store shoppers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on book stores: Kmart shoppers in Australia

  • 42% of Kmart shoppers are Millennials
  • Kmart is more popular among female book store shoppers than male book store shoppers
  • Kmart has a larger share of shoppers with a medium household income than other book stores
  • Kmart shoppers are more likely to live in rural areas and towns than the average consumer
  • A happy relationship is more important to Kmart shoppers than to other book store shoppers

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